So I’m having a break at work and browsing BBC for news when I come upon this article about the new logo/brand for the London 2012 Olympics and I can’t believe what I’m seeing there.
They spent £400,000 (almost $800,000) to create this brand. I don’t even know if it can be called a brand, it’s such an utter waste of money. I’d really love to know who made it, and that without having to wade through hundreds of paragraphs of bullshit on how it conveys the Olympic message on their homepage.
I still can’t believe that it’s not April’s Fools or that there isn’t other good enough excuse for this thing. Hell, most of the user submitted logos (they can be seen in that article as well) are much better than what the official designers have come up. This really better be some sort of twisted joke, because that logo really is horrible and should be replaced with something acceptable.
“We’ve had a huge reaction to the launch of the new logo – most of it negative,” I really wonder why that is so, maybe because it is indeed crap. Argh, someone please make the right phone calls and fix this mess!
7 replies to “London Olympics 2012 – Aka Olympics With The Crappy Logo”
Kev said on June 5th, 2007 at 19:38
Aye, I found out about this by reading the paper on the bus today. It was quite funny actually, the paper had people send in pictures of what images you can make out of the shape. Someone made a leaping dog, a reclined pinao player etc.
It is however, the worst thing they could have churned out for the Olympics.
crazybjörn said on June 5th, 2007 at 19:44
Funniest thing though probably was that BBC showed the “Goatse” logo that one of the users submitted on TV :D
Pete said on June 8th, 2007 at 15:08
I can’t believe they paid over £400,000 for THAT!!!!
crazybjörn said on June 8th, 2007 at 22:11
Aye, £400,000 is a bit excessive for what it is (rubbish).
Venom said on June 9th, 2007 at 17:17
The funny thing is you’ll probably find that £400,000 of that was actualy to pay the commitie that was formed to decide if the logo that the company came up with was what they wanted. (No doubt a bunch of Labour Party buddies who needed a cushy job for a few weeks in exchange for party support.)
From what im told even the company designing it wasnt happy with the final release.
crazybjörn said on June 9th, 2007 at 21:11
So typical English way of doing things then? :D
Pete said on June 10th, 2007 at 11:01
Jeremy Clarkson summed it up (page 19 of The Sun, 9th June 07)
Q: Why did some idiot spend £400,000 on a badge?
A: Because it’s not his money.
Not only that but I seem to recall that The “Dream Number” lottery was set up to finance the olympics, I heard that tickets weren’t selling very well, so they decided to plunder the Lotto’s funds to “make up the difference”.
Why doesn’t London use the millions they are raking in from the Congestion Charge? Congestion, incidentally THEY caused, by closing roads, placing bus lanes on major roads, narrowing roads, making some roads one way. There’s a bus lane on a motorway ( M44? ) in the OUTSIDE lane!!! They must think the public are stupid, maybe they are they voted Livingstone back in again!!!